You need to convince them that it’s worth the effort to download the app, taking up valuable space on their phone. This is true whether you’re trying to connect with cold audiences or to get existing customers to download a mobile app. Getting users to download your apps, however, can be a little tricky. Since mobile apps increase functionality for users while simultaneously giving brands a way to stay in touch with their target audience (including push notifications, of course!), it’s clear that apps are inherently valuable. Around 42% of even small businesses have mobile apps, and an additional 30% are planning on creating one soon. We’ve come a long way since games like Tetris were the only “add-ons” that we’d have on our phones. Fortunately, both Facebook and Instagram Ads can be particularly useful when it comes to increasing mobile app downloads.
When you’ve invested a significant amount of time and money into a mobile app, you want to make sure that it’s getting downloaded and seeing engagement.
